Spearheading the product design for Smart City SaaS app: digital product research & development; wire-framing; mockup design; prototyping; user interface design; user interaction & UX flows; feature expansion; workflow optimisation. Maintaining Sketch library based design system and keeping parity once designs are coded. Providing design recommendations and support through code review for the team, and supply iconography and illustration work as needed. Brand development and design system creation and maintenance.
Vital member of the creative team of 5, working on the very fast-paced marketing schedule and improving marketing design communication and services for our customers in 17 countries and by developing new concepts and supporting marketing team direction, increasing effectiveness of marketing campaigns for the largest retail footwear company in Central Europe – own sales network of 900 stores.
Working with company’s key brands such as: Adidas, Clara Barson, Disney, Jenny Fairy, Lasocki, NewBalance, Nike, Puma, Reebok, Rieker, Skechers, Sprandi.
Responsible for art and copy layout, design and production of various marketing collateral (for digital, print and web-based) and brand design to support various marketing initiatives of clients.